Be the one
they call.
Homeowners ask AI who to call, check the map, read the reviews. Then they hire whoever shows up in all three. We'll build you a free Visibility Blueprint showing why they're not finding you, and exactly what to fix first.
Step 1 · 15 minutes
A quick call to see if you qualify.
Step 2 · 48 hours
We build your free Visibility Blueprint.
Step 3 · Yours to keep
We walk you through it. Hire us or not.
U.S. News names us "the one to call" · ★★★★★ 5.0 Google · Clutch
Just some of the contractors we've helped get chosen
What's costing you jobs. And what to fix first.
Not a 100-error audit. A Visibility Blueprint built for your trade and your towns by the same engine we run for every client.
01
What AI says about you
We ask ChatGPT, Gemini and Google's AI who to hire in your towns. You see if they name you, skip you, or mix you up with someone else.
02
Where you vanish on the map
Town by town, where you show up in the map pack and where the guy down the road takes the call.
03
The leaks costing you jobs
Split profiles, dead phone numbers, pages that never sell your best job. Only the few that actually cost you work.
04
Your punch list
Every move scored and ranked. What to do first, what's a quick win, and what to skip.
Built in 48 hours. Walked through on a one-hour call. Yours to keep, hire us or not.
We only build them for contractors we can actually help, so it starts with a 15-minute call to see if you qualify.
AI picks the contractor now.
Miss one place, and the guy down the road gets the job.
45%
use AI to find local businesses. A year ago: 6%.
BrightLocal · 2026
−61%
organic clicks when Google's AI answers first.
Seer Interactive · 2026
1.2B
people use ChatGPT every week.
OpenAI · Sept 2026
Diagnose first. Then fix.
Roofer
You don't quote a tear-off for three missing shingles.
HVAC tech
You don't sell a new system for a bad capacitor.
Plumber
You don't repipe the house for one leaky joint.
Most agencies do. Same package, every contractor. Our engine sizes up your trade and your towns, then picks only the moves that win jobs.
Find
Every search, every page, what AI says about you, every contractor bidding on your jobs.
Decide
Every move scored and ranked. Only the few that book jobs make the list.
Deliver
We knock out the top of the list. Re-rank monthly. No busywork.
The leaks costing you jobs.
A typical audit hands you a hundred errors and no priorities. The engine finds the few that actually cost you work.
A punch list. Not a package.
Roof replacement cost page that ChatGPT can quote
9.4AC repair pages for the 6 suburbs where you vanish from the map
8.9Fix the old phone number on 40+ directories AI pulls from
7.4Four generic “plumbing tips” blog posts a month
2.4Sample moves from roofing, HVAC and plumbing Visibility Blueprints
Agencies sell activity. We sell jobs.
Typical agency
- Same package for everyone
- Reports rankings
- 12-month lock-in
UpFire
- Built for your trade and your towns
- Reports calls and booked jobs
- Month to month
Free Visibility Blueprint for contractors who qualify.
We do the work. You run your crews.
Kickoff
One hour. Your towns, your best jobs, your average ticket.
The work
We build it and ship it. No homework for you.
Monthly
One call. One plain-English report.
Terms
Month to month. No setup fee.
What you see every month
- Does AI name you?
- Map rank, town by town
- Rankings and traffic
- Calls and booked jobs
~40%
more qualified leads from organic channels.
What the engine found
- Nearly invisible in ChatGPT and Copilot.
- A fragmented site.
- AI Overviews eating their clicks.
What it decided, in order
Fix the technical foundation
Nothing else sticks if Google and AI can't read the site as one business. So this went first, before any new content.
Run a multi-state map campaign
Get found on the map in every market they serve.
Rebuild content around buyer questions
Answer what homeowners ask Google and AI, so both quote them.
About 40% more qualified leads from organic channels
★★★★★
"With UpFire, our rankings and AI visibility have improved significantly very quickly, which had a huge impact on demand generated organically."
★★★★★
"There is no better company than Upfire if you're looking to rank well in search and AI."
★★★★★
"Upfire SEO has a complete team that leads the process and are true partners."
Not for everyone.
We only build Visibility Blueprints for contractors we can actually help.
- Established contractors where one job is real money
- The owner, or a senior marketer, decides
- Crews ready for more work
$1,500 /mo
One price. Sized to your market.
The engine sets your number from your trade, your service area and the contractors you're up against. A tougher market takes more work, so it costs more. We confirm it on the call.
Month to month. No setup fee.
Quick answers.
Your Visibility Blueprint is free. You just have to qualify.
The 15-minute qualifying call
- Can we add value? Your trade, your towns, your competition.
- Right time? You're ready to grow, and crews can take more work.
- Does the cost fit? Plans start at $1,500 a month.
All three line up? We build your Visibility Blueprint in 48 hours and walk you through it.